Integral Campaign Strategy for New Yoga Sports Line

Identity and Creative Concept**.
Slogan: “A Movement Starts With You”.
Attributes to highlight: Mind-body connection, flexibility, functional design and sustainability of materials.
Visual inspiration based on shared images, with a minimalist, modern and natural approach.

2. Retail Expertise
Visual Merchandising:
– Integrate organic elements such as wood and soft textures that refer to yoga and wellness.
– Use of mannequins in yoga poses to capture attention and emphasize functionality of clothing.
– Interactive displays for customers to explore the collection, yoga tips and sustainable materials used.
– Experience Zones:
– Create areas within stores where customers can experience a brief yoga session with the new line.
– Implement augmented reality stations to visualize how the clothes look in different movements.

4. Official Launch
-Opening Event: Live yoga session with brand ambassadors, complemented with sensory experiences such as relaxing music and aromatherapy.
-Sampling: Giveaway of promotional items such as sustainable yoga mats or reusable bottles for the first buyers.

5. Impact Measurement
– Clear KPI’s: Increase in sales of the yoga line, social media engagement (#AMovementWithYou), and point-of-sale traffic.