MPH

#challenge

Position a B2B company in the construction sector as a benchmark in its industry, leveraging social networks, organic positioning strategies and paid campaigns to connect with its key market.

Key challenges:

Generate a strong social media presence, especially on LinkedIn, targeting industry professionals and decision makers.

Increase the visibility of the brand and its service offering through strategic organic positioning.

Design paid campaigns that drive qualified lead generation and strengthen the company’s authority in its niche.

#solution

We will implement a comprehensive strategy that encompasses social media, organic positioning and paid campaigns, designed specifically for the B2B construction sector. Actions include:

  1. Launching and optimizing LinkedIn:
    • Creation of a corporate profile aligned with the company’s identity and values.
    • Generation of specialized content highlighting projects, success stories and innovative solutions.
    • Strategic publication to interact with decision makers and reinforce the reputation as a leader in the sector..
  2. Organic content strategy:
    • Research and creation of relevant content to engage key audiences such as engineers, architects and project managers.
    • Use of technical blogs, articles and downloadable resources to educate and build trust.
    • Optimizing publications with industry keywords for search engine rankings.
  3. B2B social media development:
    • Comprehensive management of LinkedIn and other key platforms for the sector.
    • Targeted campaigns to promote webinars, whitepapers and industry events.
    • Interaction monitoring to identify and capitalize on business opportunities..
  4. Paid campaigns (SEM and LinkedIn Ads):
    • Creation of segmented ads to reach decision-makers within the target market.
    • Implementation of remarketing strategies to retarget interested users.
    • Constant measurement of KPIs (CTR, CPL, ROI) to optimize results.
  5. Measurement and constant optimization:
    • Analysis of key metrics to adjust content and advertising strategies.
    • Generation of monthly reports to evaluate performance and progress towards business objectives.

With this comprehensive approach, we will help the B2B company not only increase its presence in social networks, but also strengthen its authority, connect directly with its key market and obtain measurable results in lead generation.

#link

See website
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